William Murray "Trip" Hawkins III (born December 28, 1953) is an American entrepreneur and founder of Electronic Arts, The 3DO Company, and Digital Chocolate.
No matter what I tend to be doing, generally people always think I'm crazy, first of all, because I'm always talking about things in the future that haven't happened yet, and people have a hard time believing what's gonna happen. Secondly, I'm almost always a contrarian, whatever direction everybody else is going in, I'm probably figuring out a way to go in a completely opposite direction.
I have a number of famous quotes, and one of them is, if you get knocked down, get back up again. I don't really feel like I want to let anything ultimately defeat me.
You are nuts and you should be proud of it. Stick with what you believe in.
We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into.
And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.
[PlayStation 2] is a new canvas for humanity that takes us back to our nature.
I thought, 'Okay, what's going to be my edge, and how am I going to define what I'm doing differently?' Once I had that key idea of the software developer as an artist, once I had that idea, a whole bunch of other ideas flowed from that, because I realized that I need to go study the music industry, I need to study the book publishing and Hollywood and figure out how they do things, why they do them that way, and then I need to borrow, and rearrange, the things that they're doing to fit my industry so that I can invent and create this new industry.
I can't tell you how important it was for us to be successful in japan.
Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!
So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new.
But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.
Online console gaming will continue to grow at a healthy pace.
None of our competitors have ever made two systems that run the same software.
You have to be doing something very different from what everybody else is doing, hopefully different from what's ever been done before - something that nobody's thought of yet.
If you're going to be a successful entrepreneur, you're going to have to be somebody who can tolerate a high rate of change, you have to be willing to put a lot more hours into it, you have to tolerate the fact that you're going to make more mistakes and have a culture that responds to that.
There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time.
I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation.
What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.
As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.