Peter S. Cohan is an American businessman and author.
If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify it.
Demo: presentation of a specific set of capabilities needed to solve the customer's critical business issue.
Why didn't I just throw my money out of the window - and light it on fire?
Fast growth in a start-up is a sign that customers like what you're doing.
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