Laura Fitton is the founder of Twitter app store, Oneforty and the co-Author of Twitter for Dummies.
Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.
Twitter marketing in 4 words: Listen. Learn. Care. Serve.
Influence is providing attention and value to others.
Helpful is the new viral.
Effective results come from knowing what's in it for them. What's your community there for and how you can nurture it?
Ask what you can do for influencers, not what influencers can do for you - develop relationships!
Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.
Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.
Want more Twitter followers? Take care of the ones you have FIRST!
Have courage. It clears the way for things that need to be.
You earn influence by giving value and attention to other people. BE USEFUL!
If you can't quit no matter how hard you try, then you have a chance to succeed.