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Jonah Berger Biography

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an world-renowned expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (half a million copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior.

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Jonah Berger Quotes

Virality isn’t born, it’s made.

Born, Made, Virality

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

Decision, Decisions, Mouths, Primary, Purchasing

Marketing is about spreading the love.

Love, Marketing, Spreading

Connecting with others is rewarding; it makes us feel like we're not alone in the world.

Alone, Connecting, Feels, Like, World

If something is built to show, it's build to grow.

Build, Built, Grow, Grows, Shows

Going viral isn’t random, magic, or luck. It’s a science.

Luck, Magic, Science, Viral

People don't need to be paid to be motivated.

Motivated, Needs, Paid, People

Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

Growth, Magic, People, Recipe, Science, Share

Top of mind means tip of tongue.

Mean, Mind, Tip, Tongue, Top

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Focus, Narratives, People, Story, Thinking