If I had followed my own rules - if I had eaten my own dog food - I would have created a digital book that is searchable and linkable, that can be corrected and updated and discussed and passed around. But I took my publisher's advance money. Hey, dog's gotta eat. The book publishing industry still works - for now - because it adds value with editing, promotion, sales, and cash.
I just think about how many women in their workplaces have been working to get a promotion, and they look around, and then this guy comes.
You can always tell when something is good, because the studio senses it has something good, and you can see them pour more and more resources into it. The promotion gets bigger and bigger.
Promotions are a short-term solution with dreadful long-term effects.