All euphemisms are dishonest, but many are designed to make life easier
Euphemisms are for the differently brained.
Asymmetrical warfare is a euphemism for terrorism, just like collateral damage is a euphemism for killing innocent civilians.
Frankness is usually a euphemism for rudeness.
"Striking looking. " That's a euphemism if I ever heard one.
Any euphemism ceases to be euphemistic after a time and the true meaning begins to show through. It's a losing game, but we keep on trying.
It hurt, and that is not a euphemism. It hurt like a beating.