Joe Sedelmaier Biography

Joe Sedelmaier (born John Josef Sedelmaier; May 31, 1933 in Orrville, Ohio). Recognized as the director of some of television's best known and most honored commercials through humorous spots like FedEx's "Fast Talking Man" and Wendy’s "Where's the Beef?". Sedelmaier contended, "A commercial is something you watch when you sit down to watch something else--you should at least be entertained."