James Trevor Oliver, MBE (born 27 May 1975) is a British celebrity chef and restaurateur. His typically English cuisine has garnered him numerous television shows and restaurants.
Now, everyone is excited about food - cooking, growing, learning - watching it on TV, buying books, trying things at home. It's the greatest time ever to be in food - which is why it's so hard to see so many people still relying on processed food. I am hoping that we had a generational blip - and that these young people will continue on and pass on their love of food and creativity to the next generation of kids.
I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life.
I hear loads of cynics saying that I'll never be able to change anything. They say that junk food marketing and the ready availability of fast food is just too powerful. But I'd say in response, screw you. I know that most people, if they're really honest, are fed up with the same old rubbish