More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
It is part of our pedagogy to teach the operations of thinking, feeling, and willing so that they may be made conscious. For if we do not know the difference between an emotion and a thought, we will know very little. . . We need to understand the components (of emotions) at work. . . in order to free their hold.
Make no little plans. They have no magic to stir one's blood and probably themselves will not be realized. Make big plans; aim high in hope and work; remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency.
When I went to the University of Iowa in order to be a writer, I thought, This is the worst way to learn how to write. To sit in a room with a bunch of would-be writers, who want to write the Great American Novel, every one of them, and you read their stories and they read yours, and you're not living a life. I don't like that. I like learning on the job. The character of my work has definitely evolved from the character of my life.
If you're working with a band and you really want to work them into the episode, you've got to say to them, "Look, we need you around every day and on Tuesday night all night because we need you to do voices as we're changing stuff. " We do the show so quickly, and you just can't get bands to do that. It's not really fair.