No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.
The major impediment to experiencing the sacred depths of ordinary moments is the speed and distraction of contemporary life that moves to the imperatives of the global economic order. In addition, we increasingly live in a virtual world in which our reality is filtered through media and information technology.
Cities should function more like ecosystems, or even metabolisms. When we build, we should be thinking about how we can integrate into the ecosystems around us, but without sacrificing all the niceties of civilization like good restaurants, concert halls, and high-speed Internet access. I'm saying that partly tongue-in-cheek, but I'm also deadly serious. The future of technology is sustainable ecology.
On the one hand, technology is more mysterious. On the other hand, we're more aware of its limitations. Every time I watch Star Trek, I'm highly aware of magical everything is: the holodeck, the warp drive. It's possible that with wormholes we might eventually be able to do something like that. But the laws of physics are pretty unforgiving.
Trying to use all the existing technologies that were out there wouldn't work for us because none of them were flexible. Everything was rigid in some way, so we had to go on a manhunt, essentially for something that was a viable technology. So it was a good four-months of just designing and figuring out the lights.
A company can spend hundreds of thousands of dollars on firewalls, intrusion detection systems and encryption and other security technologies, but if an attacker can call one trusted person within the company, and that person complies, and if the attacker gets in, then all that money spent on technology is essentially wasted.
The serious reader in the age of technology is a rebel by definition: a protester without a placard, a Luddite without hammer or bludgeon. She reads on planes to picket the antiseptic nature of modern travel, on commuter trains to insist on individualism in the midst of the herd, in hotel rooms to boycott the circumstances that separate her from her usual sources of comfort and stimulation, during office breaks to escape from the banal conversation of office mates, and at home to revolt against the pervasive and mind-deadening irrelevance of television.
Generally, the technology that enables disruption is developed in the companies that are the practitioners of the original technology. That's where the understanding of the technology first comes together. They usually can't commercialize the technology because they have to couple it with the business model innovation, and because they tend to try to take all of their technologies to market through their original business model, somebody else just picks up the technology and changes the world through the business model innovation.