There's nothing of any importance in life - except how well you do your work. Nothing. Only that. Whatever else you are, will come from that. It's the only measure of human value. All the codes of ethics they'll try to ram down your throat are just so much paper money put out by swindlers to fleece people of their virtues. The code of competence is the only system of morality that's on a gold standard.
Cinema is haute couture or, if that's a little too ambitious, at least it should approach that standard. Pathe Plus is just part of the business. We have to improve all our cinemas. In France, we're not looking to open many more screens, but rather to raise the standards of our current cinemas.