I think there's been this long cycle of the big companies making a lot of money by underestimating people's intelligence and people are used to it now. So, they're so used to having their intelligence underestimated that, for most of them, it really isn't worth the bother of paying a little more attention to something that might hit them on a deeper level. But you can't really read people's minds.
The ones as big as sheep were easier to avoid, because you could see them coming, but when they flew in at the window and curled up under your eiderdown, and you did not find them till you went to bed, it was always a shock. The ones this size did not eat people, only lettuces, but they always scorched the sheets and pillowcases dreadfully.
There is usually a clock in our heads regarding decisions we make and the course of our lives. Sometimes this clock is helpful in that it get us to move rather than put off key actions. Other times, it creates us false sense of urgency that can cause us to overreact, lost patience and make poor decisions. In raising this issue in my book, I want people to be aware of the clock in their heads and question whether that clock is helping or hindering the quality of each particular decision.