It's always made me feel odd when I'd get a Dove Award for an instrumental album that has nothing to do with gospel. When I think of gospel music, I think of spreading the Good News with words. But maybe it's just because I was heralded once upon a time as one of theirs. The category of instrumental music seems sort of important to the big picture, but I felt a little embarrassed at the same time.
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond. " Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Once upon a time humans faced each other and pulled thoughts from minds, advanced rapidly, revolutionised industry and evolved explosively. Then one day they stopped, and stared at a box. They grew fat and awkward in public, stopped expressing emotions and couldn't figure out how to reverse it: they reinvented themselves from Emperors back into prawns, because someone turned the TV on.