We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
Four years ago on this very day I tried to take my own life. And I said, "Zach, do it in front of your co-workers and end the misery. " I don't know how many of you ever tried to jump off of a Pizza Hut, but you'll just get a sprained ankle out of the deal. Then you'll have to go back inside, and serve crazy bread.