At the base of the Fed pyramid, and therefore of the bank system's creation of "money" in the sense of deposits, is the Fed's power to print legal tender money. But the Fed tries its best not to print cash but rather to "print" or create demand deposits, checking deposits, out of thin air, since its demand deposits constitute the reserves on top of which the commercial banks can pyramid a multiple creation of bank deposits, or "checkbook money. "
Americans live under the delusion that enterprise here is both private and free. It may be nominally private, but it's anything but free. Unfortunately, most people don't know what freedom is. So they are unfazed when they hear that before you can do anything of a commercial nature, you need government permission.
People always make this totally artificial distinction between what is commercial and what is good. They quote that maxim "Nobody ever lost money underestimating the public's taste" and I think that's very wrongheaded. I like to believe the audience is actually intelligent, because it's made up of other people like yourself.
I don't audition for "on-air" commercials - the ones where your face can be seen. I've auditioned for voiceover campaigns that I haven't gotten, but I don't really want to be seen in a commercial unless it's a product that I really love. Like, if Adidas asked me, I would do it in a heartbeat. But I did a Reebok commercial, one for Pep Boys, one for Dunkin' Donuts. I auditioned for commercials, but I really couldn't stomach it. It just didn't feel right.
A lot of the good cameraman who we used are doing television work; they're doing commercials for a lot of money. And the commercials look incredible. But what's it about? I made three major commercial campaigns. I enjoyed it, I experimented with it, and at the end of the day I felt no satisfaction. It was like having a fast food lunch.