We understand the need to balance our short- and longer-term needs because our revenue is the engine that funds all our innovation. But over time, our emerging high-usage products will likely generate significant new revenue streams for Google as well as for our partners, just as search does today.
Have you got any soul?" a woman asks the next afternoon. That depends, I feel like saying; some days yes, some days no. A few days ago I was right out; now I've got loads, too much, more than I can handle. I wish I could spread it a bit more evenly, I want to tell her, get a better balance, but I can't seem to get it sorted. I can see she wouldn't be interested in my internal stock control problems though, so I simply point to where I keep the soul I have, right by the exit, just next to the blues.
It's always the balance between the individual's subjective experience and the social structural condition. As individuals we have access to more than we've ever had before. Giving up our data seems a small price to pay, especially if, as you say, we don't feel we have anything to hide.
For Confucians, we are such thoroughly social beings that individual and social interests are not in the end regarded as fundamentally incompatible. Though there will be conflicts, the central mission of moral and political philosophy is to foster approaches that will render them compatible or if that is not possible in some cases, to keep a reasonable balance so that neither side is consistently sacrificed for the sake of the other.