For too long, many nations, including my own, tolerated, even excused, oppression in the Middle East in the name of stability. Oppression became common, but stability never arrived. We must take a different approach. We must help the reformers of the Middle East as they work for freedom, and strive to build a community of peaceful, democratic nations.
I love the balls-to-the-walls rule-breaking approach the Beatles had in the studio (which I emulate), although I don't try to make my songs "sound" like their songs. But every time I crank a knob of some piece of equipment, or plug an instrument into the "wrong" amp
effect, I am channeling the Beatles.
A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
Perhaps I am following in the footsteps of François Mitterrand, who really did want to shape Europe. My predecessors, by contrast, thought it was best to say nothing at all and to keep all their options open. That may sound like a tactical approach, but perhaps it was simply because they didn't have any ideas for Europe at all.
Girls tend to attribute their failures to factors such as lack of ability, while boys tend to attribute failure to specific factors, including teachers' attitudes. Moreover, girls avoid situations in which failure is likely, whereas boys approach such situations as a challenge, indicating that failure differentially affects self-esteem.