One time a cop pulled me over for running a stop sign. He said, "Didn't you see the stop sign?" I said, "Yeah, but I don't believe everything I read"
If you offer people a decent service, if you give them you know Internet access, if their phones are not cut off on the trains, you know if you have plugs where they can plug in their computers, and if you have a smiling, cheerful staff; and if you can travel really quickly, then you can make a success out of the rail business.
You get the idea. Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don't learn to walk by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points.