Phineas Taylor Barnum (July 5, 1810 – April 7, 1891) was an American showman, politician and businessman remembered for promoting celebrated hoaxes and for founding the Barnum & Bailey Circus (1871–2017). Although Barnum was also an author, publisher, philanthropist, and for some time a politician, he said of himself, "I am a showman by profession...and all the gilding shall make nothing else of me," and his personal aim was "to put money in his own coffers." Barnum is widely, but erroneously, credited with coining the phrase "There's a sucker born every minute."Read about P. T. Barnum in Wikipedia
Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him.
A penny here, and a dollar there, placed at interest, goes on accumulating, and in this way the desired result is attained. It requires some training, perhaps, to accomplish this economy, but when once used to it, you will find there is more satisfaction in rational saving than in irrational spending.